Deeks Monthly Success Highlight

Large VAT Refund for Online Re-Seller 

Introduction 

One of our accountant partners reached out about their client – an online shoe retailer who had been incorrectly charging VAT on export sales through an e-commerce platform. They needed our expertise to help secure a VAT refund from HMRC for their client’s overpaid VAT 

Client Background 

Business Overview:  

A specialist luxury trainer reseller with a distinctive operating model:  

• Strategic purchasing from UK high street retailers  

• Distribution via a leading online marketplace  

• Global customer reach 

VAT Concern:  

The business flagged a critical VAT compliance issue regarding their international transactions. They had been applying UK VAT to all sales, including those to overseas customers, without considering the VAT exemption rules for exports. 

The VAT Challenge 

The VAT Complexity:  

Post-Brexit changes in 2021 introduced significant complexities for online marketplace sellers, particularly regarding VAT treatment of international sales. The new regulations created a challenging landscape for businesses to navigate. 

Client’s Approach: Taking a cautious stance on compliance, the client had:  

• Applied VAT to all sales transactions  

• Prioritised over-declaration rather than risk under-reporting  

• Maintained detailed transaction records 

Key Considerations:  

We highlighted several critical factors to the client:  

• The complexities of reclaiming over-declared VAT from HMRC  

• Specific challenges related to consumer market transactions  

• The potential impact of ‘unjust enrichment’ rules on VAT refund claims  

• The need for comprehensive evidence to support the refund application 

Deeks VAT Intervention 

Initial Assessment  

Conducted comprehensive review of the client’s sales structure  

Analysed online platform’s terms of sale:  

• Evaluated pricing methodology and VAT application  

• Identified VAT treatment on international transactions 

• Detailed Investigation  

• Performed thorough analysis of historical sales data  

• Confirmed systematic over-declaration of VAT on non-UK sales  

• Reviewed four years of transaction records (maximum period permitted)  

• Quantified the extent of over-declared VAT 

• Strategic Resolution  

Prepared comprehensive VAT Error Correction Notice  

Included detailed analysis supporting the client’s position  

• Demonstrated why Unjust Enrichment provisions did not apply  

• Presented compelling case for full VAT repayment 

The Outcome 

Successful Resolution 

Financial Impact:  

• Secured substantial VAT refund of approximately £155,000  

• Successfully recovered over-declared VAT from international sales  

• Maximised legitimate recovery within HMRC guidelines 

Strategic Benefits:  

• Established clear VAT protocols for future transactions  

• Created definitive guidance for international sales VAT treatment  

• Implemented robust framework for ongoing compliance 

This case demonstrates how expert VAT intervention can deliver significant financial benefits while ensuring future compliance and operational clarity. 

Testimonial from the Client 

“Louis was great to deal with and delivered a great outcome to my end client, a VAT refund of over £155,000 which was paid out swiftly by HMRC because the error correction notice had every bit of information they needed! Highly recommended”

Key Insights & Strategic Learnings 

Essential VAT Compliance:  

• Critical importance of accurate VAT treatment across all sales channels  

• Necessity of regular VAT treatment reviews  

• Value of proactive VAT management 

Online Platform Considerations:  

• Understanding platform-specific terms of sale  

• Implications for VAT treatment  

• Impact on international transactions 

Professional Guidance:  

• Benefits of specialist VAT expertise for HMRC submissions  

• Risk mitigation through professional intervention  

• Maximising successful outcomes for VAT corrections 

This case highlights how specialist VAT knowledge can transform a complex challenge into a significant financial benefit for businesses. 

For any enquiries please contact  

Louis Good 

louis@deeksvat.co.uk 

+44 7446 321371 

VAT Specialist 

Deeks VAT Consultancy